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Hi, I’m Erlich! I’m a Senior UI/UX and CRO Designer with 13+ years of experience turning complex ideas into clear, conversion-focused designs. I build products that don’t just look clean but guide users naturally toward action, using a mix of research, design systems, and behavior-driven insights.

I’ve worked with startups, healthcare providers, e-commerce brands, and SaaS teams, always keeping clarity, usability, and a human feel at the center of everything I design. And yes, I run on Figma, analytics, and good coffee.

My projects

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